As Despair.com says, none of us are as dumb as all of us. The mathematics of group dynamics seems to agree. If I have half a brain, and you have half a brain, and George down the hall has half a brain, that comes to just over 1/10 of a whole brain (.5 x .5 x .5 = .0125).
So, what do you get when you apply that kind of brain power to branding? Well you get this.
I have a new HP, and IE’s search shows what can only be described as brand diarrhea. Good Lord! Am I using AOL, HP, Compaq, Google, Microsoft?? Why not throw in Burger King and Restoration Hardware as well? AOL?!?! How the hell did that get on my computer? And did you notice that 1/3 of all the words are “search”?? I realize this is a search tool because I clicked on IE’s search button. Jesus, even I’m not that forgetful.
This is so craptacular it could only have come from a committee.
(speaking of the stupidity multiplcation table, what happens when you multiply failure by failure? Well Ford and GM might be about to show us)
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