The Greatest Trick the Devil Ever Played

spin spin sugar

Ok, this isn’t exactly design or innovation related, but I just have to say something about this

PresentationZen has a great post on one of last week’s Daily Shows where Jon Stewart interviews former DOD PR flack Torie Clarke (check out the clip, its painfully amusing).

In the Usual Suspects, Verbal Kint said “The greatest trick the devil ever pulled was convincing the world he didn’t exist.”

Well the greatest trick a spin doctor could ever pull would be to convince the world that spin doesn’t exist.

Stewart exposes Clarke’s spin and obsequious hypocrisy by getting her to admit that spin is pervasive in this no-spin era. Black is white and up is down folks. Welcome to the wonderful world of PR.

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