So Scott Adams has a basic formula for a successful comic. In order for something to be funny, you need at least two of the following elements:
- Cute (as in kids and animals)
- Naughty
- Bizarre
- Clever
- Recognizable (You’ve been there)
- Cruel
Looking through the funny pages (actually, the not-so-funny pages) this weekend I noticed 3 comics that followed his formula exactly. Mean talking animals seems to be the flavour of the day (Family Guy anyone?), and that hit 3 of 6 right there. Perhaps Adams is right.
This makes me wonder if there is a similar formula for innovation–surely a formula for innovation is no more unthinkable than a forumla for humour (then again, I don’t find many comics that try to pull off the formula to be terribly funny, except for the foxes above–they crack me up, probably cause they hit 4 of 6).
hm a formula for innovation?
([blue – red] + {hot/ocean} * sky/idea) – 1/ocean = Red hot blue sky idea
Throw in a cute cruel talking animal and I think we can take that to market!
oooh don’t tempt me