Some of my design principles

Not sure this is even worth 2 cents, but… In no particular order, and not written in stone:

  • Less is usually more
  • Do not make people feel stupid
  • Design for probable, no possible
  • People just want to accomplish their goals, and being educated is often not their goal
  • Design is to help people better accomplish their goals
  • The more expert, the less aware a person is of their activities
  • Design is about problem finding and problem solving
  • Design problems are the problems people experience
  • People are generally more motivated by avoiding pain than by increasing pleasure
  • Ask all the truth, but ask it slant
  • Personas and scenarios are ultimately means to an end.
  • Upstream costs and effort saves greater downstream costs and pain
  • Functionality should announce its presence

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